I work as a Product Owner and Team manager @ CGTrader, the largest 3D model marketplace in the world. Products sold on our platform are used in games, animations, movies, architectural projects etc.
Increasing retention and decreasing time between purchases
In this session I will go over how we implemented a customer loyalty program and cover the following topics:
- Data analysis: how we figured out we need need to work on retention
- Product design: finding the right balance between different customer groups
- Product safeguards: what not to forget to include if the feature proves to be unsuccessful
- Product dashboard: what metrics we tracked after release