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Büşra Coşkuner

Product Consultant

Büşra Coşkuner evolved into a Product Coach and Consultant in Zurich while working within the product-side of large and small companies of various disciplines like Doodle, Home24, Deutsche Telekom Technischer Service and more. Believing in data and evidence-based decision making as well as lean and agile principles, she supports companies and individuals in building successful products that their customers love by coaching and training them in building product thinking, expanding their product management skills, and building their product organization as their temporary product leader… all while standing true to her principles of transparency, collaboration, and communication.

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Evidence Based Idea Management: Reject, build or experiment!

Jun 03, 2020

It doesn’t matter in what kind of a company you work, you always have to juggle requests from different parties: Management has a great idea, Sales team wants a specific feature for one specific client, users have feature requests, your colleagues have wishes, and you and your team also have some input.

How do you decide which problem to tackle next, which feature to implement, and when you need to run experiments first? Which idea is most likely to create value for your users and your business?

With an evidence based thought pattern, making these decisions, fostering communication and changing your colleague’s mindset when approaching you with ideas get much easier.