Evidence Based Idea Management: Reject, build or experiment!

It doesn’t matter in what kind of a company you work, you always have to juggle requests from different parties: Management has a great idea, Sales team wants a specific feature for one specific client, users have feature requests, your colleagues have wishes, and you and your team also have some input.

How do you decide which problem to tackle next, which feature to implement, and when you need to run experiments first? Which idea is most likely to create value for your users and your business?

With an evidence based thought pattern, making these decisions, fostering communication and changing your colleague’s mindset when approaching you with ideas get much easier.