Jaime Levy

UX Strategist, Author, University Professor at JLR Interactive, O'Reilly Media, University of Southern California

Jaime Levy is an author, professor and a user experience strategist. Her top-selling O’Reilly Media book is called UX Strategy: How to Devise Innovative Digital Products that People Want. The book presents a solid framework on the practice, which lies at the intersection of UX design and business strategy. It is available on Amazon and at O’Reilly Media.

For more than 25 years, Jaime has been a pioneer in the creation of innovative digital products and services. She currently runs a UX design and strategy consultancy, JLR Interactive, in Los Angeles. Jaime also teaches a graduate-level course on UX design and strategy at University of Southern California’s Viterbi School of Engineering.

Jaime speaks at design and innovation conferences worldwide and conducts public workshops and in-house training. You can read more about her on Wikipedia.

Hyperloop Case Study: How UX Strategy can Transform the World

Apr 15, 2020

User experience (UX) strategy lies at the intersection of UX design and business strategy.

Jaime will discuss her recent role in defining the UX Strategy for the futuristic international transportation system called Hyperloop, Elon Musk’s company. The general public’s understanding of Hyperloop is that it is a high-speed rail concept originally put forth by entrepreneur Elon Musk (SpaceX, Tesla, Paypal, etc.) back in 2013. But the bigger story is that this revolutionary transportation system using pressurized capsules riding on air cushions is just a small part of the customer experience.

This keynote delves into this crucial practice, which relies on empirical, lightweight tactics for pushing cross-functional teams toward a unique digital solution that customers want. It will start with a primer covering topics such as competitive research, validated user research, value innovation, and why you must design a “killer” user experience.