Carlton Nettleton

Chief Product Owner @Applied Frameworks

Carlton began his career as a product manager building a product no one wanted. Instead of being defeated, he was curious to understand why he was so wrong. Today, Carlton has developed multiple education products for adult learners using frameworks he discovered in the Lean, Agile and Scrum communities. He is based in Lisbon, Portugal.

Product Playbook: Why You Need One?

Jun 30, 2020

Most product managers rely on tribal knowledge to describe their products and services. While this approach may work for a small business, it does not scale for a global enterprise during a crisis. Either product managers spend their day responding to anxious inquiries from stakeholders or answering tactical questions best left to development teams. As a result, strategic insights about customer behavior, market trends and technology remain unspoken putting the business at further risk of being disrupted by the crisis. Learn how a product playbook can help restore a product manager’s focus on strategy and build alignment on the innovations which will help the business emerge from the crisis.