Shape Up: How Basecamp Does Product Management

Ryan will explain how Basecamp has been able to ship meaningful improvements and entire new products — repeatedly, and on schedule! — for over 16 years. He’ll draw on practices and principles from his book Shape Up: Stop Running in Circles and Ship Work that Matters. In particular, he’ll focus on what product leadership looks like at Basecamp and how they integrate design, technical and business capabilities at each phase of a project.