Popularized by Google’s financial success, OKRs have been widely adopted by companies to communicate goals and measure progress. We’ve come to believe that OKRs and goal-setting are the key to scaling our products and companies.
In reality, most companies implementing OKRs see a series of unfortunate side effects, and several studies have confirmed how goal-setting can go wrong. In this interactive session by the author of the upcoming book Radical Product Thinking: The New Mindset for Innovating Smarter, we’ll be talking about how you can get the same benefits of OKRs while avoiding unintended consequences. We’ll discuss radical ideas that challenge conventional wisdom, and you’ll walk away with practical tools to align your teams on the impact you want to create and measure progress along the way.