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Product Playbook: Why You Need One?

Most product managers rely on tribal knowledge to describe their products and services. While this approach may work for a small business, it does not scale for a global enterprise during a crisis. Either product managers spend their day responding to anxious inquiries from stakeholders or answering tactical questions best left to development teams. As a result, strategic insights about customer behavior, market trends and technology remain unspoken putting the business at further risk of being disrupted by the crisis. Learn how a product playbook can help restore a product manager’s focus on strategy and build alignment on the innovations which will help the business emerge from the crisis.
July 7 @ 12:45
12:45 — 13:15 (30′)


Carlton Nettleton