Lightweight strategic planning – Impact mapping for your product

You have a product, a team, and a budget. Maybe you already have users or paying customers. It should be easy from now on, isn’t it?

Turns out, the hardest part has just begun. It’s frighteningly easy to spend large amounts of money and get low value in return. But what is “value”? How do we realize it in the context of a startup? Can we get to it faster? Most importantly, how do we know when we’re working on the wrong things?

Here’s an idea: think ahead. Imagine how the product will evolve. Imagine what could go wrong.

A “roadmap” that look like this T1 2017: Feature set 1, T2 2017: Feature set 2 it’s not a roadmap. It’s a road.

A roadmap shows possible roads to take, while a road is already chosen.

One way to show the possible roads to take it’s impact mapping. In a nutshell, it’s a simple and lightweight technique for strategic planning that can complement your planning at any time during the development.

Join me to learn how to use impact mapping to identify and focus on the right things. We’ll look into why it’s so powerful, and why you should start using it immediately.