Open innovation in building and marketing new products

May 19, 2017 by Magda Zucker in  Speaker Profile

Grzegorz (Greg) Albrecht speaking at Product Leaders 2017, just got interviewed by our colleague, Steliana Moraru, Event Manager.

Read on to discover his professional experience, lessons learned and challenges met along the way.

Steliana: You have a professional background that spans from product manager to startup founder to venture partner. Share with us a bit more about what professional experiences you value the most and what is current role(s) looking like?

Greg: I introduced my first product to the market in 2003 when I was 20. It was the first private label digital camera on the Polish market. It was an amazing adventure to find the supplier, design the packaging, introduce the product to the sales channel and personally run PR and marketing activities for this product. We reached 3% market share in the first year against such brands as Canon or Minolta.

Since then I have invested in a number of ventures ranging from an e-commerce platform with interior design goods to the first TV channel targeted at farmers. For the last few years, I have been actively supporting existing companies in starting new businesses and empowering the growth of small companies.

I work as a coach and mentor to business owners and C-level executives. Our team at Albrecht&Partners helps in turning ideas intro reality by facilitating decision-making processes, as well as designing products and customer journey. Recently I have joined Data Ventures – a B2B Big Data focused venture capital firm. This company invests up to 250k USD in early stage ventures. I am involved in the selection process and supporting the growth of portfolio companies.

Steliana: With what challenges you help the product teams when stuck? 

Greg: I help them fall in love with the customer (instead of their product) and simplify the value proposition. I also very often see products designed without distribution strategy in mind. I believe that customer pain points can be removed only if the product is available in the right place and the right time to be used.

Steliana: Share with us a little more about the experience that inspired your talk at Product Leaders (un)Conference. 

Greg: I have been actively involved in two worlds: the corporate and the startup world. I realized how many opportunities can be found in-between… but also how much hype is generated around the topic of corporate / startup collaboration. I intend to show my view on what these worlds can expect from one another. 

Steliana: What would be the “top ingredients” that tech product practitioners can use to foster innovation in their teams & companies? 

Greg: Be truly committed to innovation. Be good listeners. Encourage people to try and accept failure (when followed by learning). Promote internally best practices from their teams. Walk the talk and be prepared to take the risk. 

Steliana: Is there any advice you would like to share with the audience from Product Leaders?

Greg: If you want to make a difference – don’t wait for others to lead you.

Want to meet Greg and ~200 product practitioners? Join Product Leaders (un)Conference, 8-9 June, Bucharest.

Design Thinking and the Product Manager Role | Davide Scalzo (I)

Apr 10, 2017

Davide Scalzo, Product Manager Octopus Lab, speaking at Product Leaders 2017, just got interviewed by our colleague, Steliana Moraru, Event Manager. 

Read on to discover his professional experience, lessons learned and challenges met along the way. This is the first part of the interview. Read the second part here.

Steliana: Your past experience goes from UI/UX to programming, tech savvy to project management. Currently, you are Product Lead @Octopus Lab and Founder at Dramsclub. Share with us a bit more about what professional experiences you value the most and what is current role looking like?

UX Strategy Workshop with Jaime Levy – Why learn about it

Apr 26, 2017

This June 7th, User Experience Strategist Jaime Levy will combine forces with Product Leaders (un)Conference to deliver a 1-day, hands-on, highly interactive workshop on UX Strategy.

The workshop is helping UI and UX practitioners, product teams and managers, business execs and startup founders who want to improve their strategic processes and practices. You’ll learn collaborative techniques that accelerate your thinking around product differentiation and innovative business models.

The Buffer way to happy customers (II)

Jan 31, 2017

Thomas Dunn, Product Researcher at Buffer, shared in the first part of the interview more about Buffer’s visions, working with data & tools to understand the customers and useful tools for a product manager. Read on for the second part of this interview, made by Monica Obogeanu, product manager MozaicLabs.

MO: Is there an error that you made, based on a wrong assumption? Or a sort of red flag that any product manager should keep in mind when doing research?

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